Sunday, March 13, 2011

Colors and Recognizable Shapes in Advertising


This is an interesting concept that immediately caught my eye while browsing. The strong combination of yellow, red, & whi
te shapes proves rather difficult to ignore yet is very appealing. Many bright designs can be tasteless and a rude in presentation--this one seeks otherwise. I especially like the balance of the different hair shapes on the two sides of the center writing.

What exactly this advertisement is advertising is not immediately apparent at first sighting; the shapes and the activity of your brain filling in those blanks is the first thing processed. This is appropriate! Deciphering the characters is a fun activity and is the entire appeal of the designs advertised.

Only after having fun with the faces do you realize that there is actually something being promoted and sold: t-shirts with these very likenesses on them. Regardless of whether or not you are particularly interested in obtaining such a shirt--you will likely click on the link if only to see what other famous figures of history and culture you can recognize from their hair-silhouette. If the advertisement gets you to visit the page, it is a success, and hey, this one worked on me.

3 comments:

  1. I like this ad because it pretty much looks it could be cut outs from paper. I can see alittle rhythm even though the balance of the composition doesn't shift up or down. Everything is aligned on an edge. The white text of this ad gives it some contrast, which shows your the reason for the ad.

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  2. I love the fact that this advertisement allows the person to recall these historical icons. Simple measures could portray extraordinary perceptions. Great Ad!

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  3. This ad is very much balance. Another thing I like the choice of color the red is what I notice first that pops out to me.

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