This online advertisement was found through a motor-vehicle forum. I chose this Jeep Ad because it depicts a directional illusion. Also, I chose this Ad because I wanted minimal text and graphics. I aimed for something that gives the viewers the opportunity to create their own fantasy. I chose it despite it not having text because I was intrigued by the Doblin’s quiz you handed out to our class. As you could see, this Ad is nothing but an edited photograph, but the majority of individuals could recognize this vehicle as a Jeep.
The bricks in the background illustrates variety and asymmetrical balance. All of the bricks required to build the wall are not symmetrical in either shape nor size. The shadow casting the SUV shows a line. The foreground displays a variety of structured geometric shapes: squares, circles, and rectangles. The cracked concrete road which this Jeep is riding on shows repetition and rhythm. As I evaluated the pavement, the size is not proportionate so it compliments the form of the wall. The shadow of the Jeep displays contrast between the lights and the darks that are varied throughout the Ad. Size was used to emphasize the Jeep by putting it in the spotlight. The overall effect this Ad gives is balance by direction. The Jeep (both vehicle and shadow) is positioned at an angle that it is still accelerating north. Hence, it is making the viewer question where it is heading.
One of my main attractions to this piece was the ability to see more with showing less. It is a simple concept that exemplifies a subtle mood. All of the components used in this Ad were very consistent. I believe that this Ad achieved a sense of unity. I only say that because all of the elements used to create this Ad: the road, the location, and the vehicle all go hand in hand with one other.
This particular ad is very appealing to the eye.It focuses on textures within uses consistency with shapes within the road which conveys the element of repetition.Nothing is overdone and shapes within the road are not aligned.But the audience eye is easily attention to the jeep.Certain shapes is also arranged asymetrical but it does somehow make the composition work in the ad.The color within bricks are also monocramatic.
ReplyDeleteI like this ad and how it doesn't even have any text but we all know it about the jeep. Also wondering where the shadow jeep is heading. This ad all the colors in it are similar which make it more interesting to look at. There also lots of shapes and texture in this picture. Over all I like this ad it keep me staring at it.
ReplyDeletei like how they a simple image to tell a strong
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