I found this ad on the yahoo homepage. I picked this ad because it was one of the few i found that had some graphics to it, and not just text. This ad has a animated look with the houses in background and the women.
The houses show a lot of linear quality, it very square and straight like most house are. Another thing about the house is it just has 2 color of the same just one is faded, which give a contrast of the two colors. This ads also has some repetition to it with the houses repeating.This ad is very much balance, not one side seem less than the other side.
What i like about this ad is it looks creative, they didn't just put a picture of a women and houses, they made it animated and made it more of a graphic look. Also the red text and red box really draws your eyes to it which i think is good advertisement and also the women being pretty. I think this ad has unity to it, it fits all together.
This is a nice ad. i can see that is symmetrically balanced with woman and the houses in the composition.Even Though its an ad about mortgage rates, it shows the woman as the most important thing instead of the houses. So the target of this ad is to make the home buyer happy. Repetition is shown with the shapes used to creat the houses.I believe this ad is pleasing to the eyes and not too cluttered. Your eye is first drawn to the woman but her eyes makes you look to the direction of where she is looking.
ReplyDeleteThe basic premise of ads like this always make me laugh.
ReplyDeleteMORTGAGE RATES HIT 40 YEAR LOW! And you should be happy about this! Look at this woman! Look how happy she is! Click this and you'll be happy too! And you'll be beautiful!
Designwise though, I do like how the woman is on the left side of the picture and the test wraps around her on the other sides. It all feels very balanced and the cartoon style is pleasing.
you should have crop out the ad feedback. other than that i like the color balance and use of text in this ad
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